A special launch party will be had at Beall's in Fort Myers for Leoma Lovegrove's new exclusive collection.
Lovegrove said about a year and a half ago an employee of Beall's walked into her gallery and later found a blog about her that led him to all of her social media networks. That initial visit was made because the new CEO of Beall's was looking for a Florida artist to depict the Florida lifestyle in an exclusive collection.
"Beall's is committed to bringing fresh and unique merchandise to our customers," Sean Sondreal, VP & Chief Marketing Officer said in a prepared statement. "We are thrilled to partner with local artist Leoma Lovegrove in an exclusive collection. Ms. Lovegrove's striking depictions of our Florida lifestyle make her collection a perfect addition to our women's department."
Leoma Lovegrove will arrive in her newly wrapped 1968 Scamp trailer, which showcases many of her drawings, at Beall’s from 11 a.m. to 1 p.m., Feb. 19, to launch her new T-shirt exclusive collection. Provided
Lovegrove sent paintings to the Beall's designers, which were then turned into works of art on women's T-shirts. She said she had to paint on the center of the canvas in order for the design to work for the T-shirt.
"I can't sleep, I'm so excited," Lovegrove said about her new partnership.
A neat aspect of the T-shirt includes her brush strokes as the background on the article of clothing.
There are currently 16 designs, eight of which that have already been released.
"A month ago the shirts hit the stores," Lovegrove said, adding that they are also available online. "It's neat seeing people walking around with my shirt on."
Since Lovegrove is an artist of the environment, some of her designs include Matlacha, as well as her pets Fred and Solomon. As of Friday, she said the number one selling T-shirt is her flamingo painting.
To kick off the new collection, a meet the artist signing will be held at Beall's on Feb. 19 from 11 a.m. until 1 p.m., 13300 S. Cleveland Ave., in Fort Myers.
"It's the very first signing launch," she said smiling.
Lovegrove will arrive in her newly wrapped 14-foot 1968 Scamp trailer, which showcases many of her drawings. She said the trailer has been converted into her mobile art studio.
"It's my traveling studio," Lovegrove said. "I will be traveling with it, so everyone knows Leoma is here."
The studio has a skylight, paint brushes, paint and the ability to seat four people.
"Look for the trailer," Lovegrove said of the event. "It's not going to be your main stream Beall's, paint will be flying."
She said she will be painting hearts on the back of T-shirts that individuals purchase during the event Tuesday.
For those who cannot make it to the event and have purchased a T-shirt are encouraged to stop at Lovegrove Gallery & Gardens while Lovegrove is there.
"Even if people have bought a shirt, please bring it in," she said of the launch line of shirts. "If I'm here, I will paint the shirt. I don't care when they come in, I will paint a heart on the shirt."
With this new partnership, Lovegrove said it would be wonderful to paint and help people through a foundation.
"That would be the ultimate lifetime goal," she said.